Cheer® "Dingy Defined"

OPEN IN A BEDROOM WHERE A GUY IS SITTING ON THE SIDE OF HIS BED GETTING DRESSED. HE'S ALREADY WEARING JEANS AND A POLO SHIRT AS HE PUTS ON HIS WHITE TUBE SOCKS.

A CLOSET DOOR POPS OPEN, REVEALING THE LAUNDRESS STANDING INSIDE WITH HER LAUNDRY BASKET FULL OF CLEAN CLOTHES AND A BOTTLE OF NEW CHEER BRIGHTCLEAN. WITHOUT MISSING A BEAT, SHE SCURRIES OVER THE MAN ON THE BED.

LAUNDRESS: Goodness! To get rid o' those dingies you're gonna need—

THE MAN IS STUNNED AND CONFUSED.

Cheer brightCLEAN™—

THE LAUNDRESS SITS DOWN ON BED WITH LAUNDRY BASKET ON HER LAP. WE PUNCH INTO A CLOSE-UP OF A NEW CHEER BRIGHTCLEAN BOTTLE DRESSED FOR BRANDING SITTING ON TOP OF BASKET.

Pan and zoom from above frame of guy to bottle close-up just as laundress sets basket down on bed and bends down to get man's sock.

THE MAN SITTING ON THE BEDSIDE IS HOLDING A DINGY SOCK.

MAN: What?!

WHILE SITTING ON THE BEDSIDE, LAUNDRESS MOTIONS TO THE DINGY SOCK.

LAUNDRESS: Your socks are terribly dingy.

THE MAN HOLDS UP THE DINGY SOCK.

Legal: Polycotton

MAN: Dingy?

LAUNDRESS: From the Latin dingetta—meaning the yucky filth that's deep down—

THE MAN LOOKS AT HIS DINGY SOCK (GROSSED OUT). WHILE HE'S DOING SO, OFF CAMERA THE LAUNDRESS TAKES A CLEAN SOCK FROM HER BASKET.

—in your fabrics.

MAN (quietly to himself): Eww.

THE LAUNDRESS THEN HANDS MAN A BRIGHT SOCK, IDENTICAL TO HIS EXCEPT FOR BEING BRIGHT.
LAUNDRESS: Not to worry, look how Cheer's brightCLEAN...

IN A SIDE-BY-SIDE COMPARISON, THE GUY LOOKS AT BOTH SOCKS. WE CLEARLY SEE THAT THE SOCK THE LAUNDRESS HAS WASHED IN NEW CHEER BRIGHTCLEAN IS MUCH BRIGHTER THAN THE ONE HE HAD ON. ALTHOUGH STILL A LITTLE SURPRISED BY WHAT JUST TRANSPIRED, HE EVENTUALLY WARMS UP TO THE LAUNDRESS.

LEGAL:
After 3 cycles
Dingy

... Bleach Alternative brightened this little darling.

MAN: Huh...

LAUNDRESS: Now, what about your underpants?

MAN: My underpants??...