Cheer® "Tennis"

We open on a slim woman in tennis whites playing a game. She hits the ball into the net.

As she goes to retrieve it, the Cheer Laundress walks in, throws the slim woman over her shoulder, and takes off her skirt. She puts the stunned woman down.

Laundress: I hate to say it, love, but your skirt's got a right bit of the dingies now. Ooh.

She turns and walks off, leaving the slim woman standing in her boyshorts on the court.

Laundress: Back in a jiffy.

Tennis Girl: Hey!

We cut to a 2-second shot of the Laundress in front of a washing machine that is in operation. A bottle of Cheer sits on top.

LEGAL SUPER: After 3 cycles

Laundress: Whistles "God Save the Queen."
We cut back to the court. The slim woman stands there still skirt-less. The Cheer Laundress returns to the slim woman and gives her back her skirt.

LEGAL SUPER: Versus before washing, 100% cotton, After 3 cycles

It is noticeably brighter and much whiter than before.

Laundress: Take a look at it now then, love. That's gorgeous.

The woman puts her skirt back on. She is given a bottle of Cheer.

Laundress: Now you got a bit of the Cheer bright, ain't cha girl? Eh?

We cut to the Cheer Laundress standing proud on a mountaintop. She holds a bottle of Cheer in one hand and a white shirt affixed to a flagpole flying in the breeze in the other.

SUPER: Fight for the bright.

SUPER: Cheer.com

Laundress: Cheer. Fight for the Bright.