Try Our New BrightClean Formula. Buy Online

Cheer® is on a mission to make the world a brighter place. Try our new brightCLEAN™ formula for brighter whites and colors in just 1 wash*. Want to know what people think about Cheer? Watch their video reviews or create your own.


See what people think about Cheer. Watch the reviews!

Cheer laundry detergent is specially formulated to give you brighter whites and colors in just 1 wash*.


Watch our commercial to see how Cheer cleans clothes surprisingly bright in just 1 wash.

Cheer has a variety of laundry detergent products for your fabric care needs. This includes Cheer Fresh Clean Scent, Cheer Free & Gentle, Cheer High Efficiency, Cheer For Darks, Cheer brightCLEAN Bleach Alternative, and Cheer with Bounce® Fresh Linen Scent. Explore Frequently Asked Questions to learn more about Cheer laundry detergent.

Purchase your favorite Cheer laundry detergent online through one of our trusted retailers.

Browse our Bright Ideas for helpful laundry care tips. Meet the Cheer Laundress and discover her mission to Fight for the Bright.


Explore the Cheer Canada website.
 
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* vs. dingy

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